Can't figure out where you're going wrong when you approach women? I see guys screw up on their approach all of the time, and you may be making the same mistake that they're making. Players in general just don't understand the importance of an approach. The approach is the most crucial time of a pick-up attempt, and it should be treated as such. You should be opening with the understanding that as far as conversation goes, what is most likely to either make you, or break you, is your approach.